When you are starting your journey on how to learn Pashto, the very first thing you need to master is the "identity" ending. In the KPK dialect , especially the way we speak in Kohat , the verb usually comes at the very end of the sentence. This is where the rules of Yam and Yu come into play. The word Yam (یم) is used exclusively for yourself. Whenever you start a sentence with " Za " (meaning I), you must finish it with "Yam." It functions like the word "am" in English. For instance, if you want to tell someone you are fine, you say "Za kha yam." Whether you are hungry, tired, or happy, as long as you are talking about yourself, "Yam" is your anchor. It is a simple pattern that builds immediate confidence in your speaking ability. On the other hand, we have Yu (یو). This is the plural form used when you are talking as a group. In our culture, the "we" is often more important than the "I...
If you have been active on social media especially LinkedIn you must know Gary Vaynerchuk. He doesn't need an introduction but for the people who are unfamiliar with him let me tell you a bit about him. He is an entrepreneur, writer, CEO, marketer, founder, social media guru, and investor. He began his career on YouTube when some of you were in their diapers. He talks succinctly and his talks are inspirational and motivating not to forget - sagacious. Here are his few recent posts on LinkedIn that were full of wisdom and resonated with me.
This is obvious, but we usually forget this beautiful principle. This is the era of specialization. You can't be everything. Identify your strong points and skills and hone them. Ideally, you should concentrate on one thing initially. Once you conquer it then move to the next target. This is not only applicable to an individual but to brands and businesses as well. That's why they say that you should clearly outline your unique selling point, i.e., what sets you apart from the competition.
Empathy and Sympathy are closely related. While sympathy is good, Empathy is gold! When you see things from your audience's view, you can understand their hopes, fears, pain points, and expectations. When you understand your audience you can modify your message accordingly.
This is very true, especially for young professionals and entrepreneurs. They want to have success and have it now. But things don't work like that. It is similar to planting a garden; no matter how much acrobatics you do, you can't make a plant grow fast. It will take time. Although the journey can be shortened a bit by following the advice of sages and mentors, you need to keep your calm.
We usually think the more aggressive a leader the more successful he will be. But this is far from the truth. We have examples from religions such as Christianity, Islam, Hinduism, and other faiths that had very compassionate and meek leaders. This doesn't mean that you should remain silent if you see something abhorrent. It does mean that you deal with this situation sympathetically. This is also applicable in the professional world.
In today's world, where competition is fierce, the only relationship between competitors should be rivalry and hostility. But it shouldn't always be. You can collaborate. From the personal level (e.g., freelancers, solopreneurs) to multi-billion companies, we can collaborate, cooperate, and grow together. However, this requires an abundance mindset. There is enough for everyone if we learn to cooperate and share.
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