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Showing posts from April, 2024

Quiz: 🌊 Which Ancient Apocalypse Survivor Are You?

From the story of  Noah in the Quran and Bible to Utnapishtim in the Epic of Gilgamesh , humanity has been telling the same dramatic story for thousands of years: the world ends… and a few survive.  But here’s the twist: this isn’t just a Middle Eastern idea.  In India, Manu is warned of a great flood and builds a boat to preserve life. In ancient Persia, Yima creates a protected sanctuary to survive a deadly winter. In China, Yu the Great doesn’t escape disaster; he solves it, controlling floods through sheer effort and innovation.  Travel across the globe, and the pattern continues. Indigenous American stories speak of floods that reset the world, like the tale of Nanabozho recreating land with the help of animals. In Australia, the Rainbow Serpent shapes rivers and landscapes through powerful floods.  So why do these stories exist everywhere? Some scholars point to real ancient disasters - massive floods, rising seas, or climate events that left a deep ...

From Professional Networking to Content Copycatting: Are You Guilty?

LinkedIn has changed from just a place for professionals to connect to a spot where people share lots of different things they create. But as this change happens, there's a big problem: many people aren't giving credit to the original creators. It's like how in Pashto music , once a song gets popular, everyone sings it without caring about who made it. Similarly, on LinkedIn, when someone posts something good, others often copy it or share it without saying who originally made it. This isn't fair to the person who came up with the idea, and it raises questions about what's right and wrong when it comes to owning ideas. People on LinkedIn need to understand and respect the work of others. Giving credit to the person who made something not only shows that you appreciate their work, but it also helps create a community where people are respectful and work together. Even if you can't directly say who made something, just mentioning that it's a copy can make a b...

No Advertising is not Digital Marketing! (only)

When you hear " digital marketing ," what comes to mind? Google ads , sponsored social media posts , maybe even those pesky pop-ups that follow you around the internet? Advertising and paid media indeed play a significant role in digital marketing. However, I can't help but feel a bit angry whenever I come across a job post or content that narrowly defines digital marketing as just advertising . Jobs that harp on advertising are looking for shortcuts, whereas marketing is a long-term process.  Let's set the record straight: digital marketing is not just about ads. It's a subset of marketing, akin to a vast ocean with advertising as just one of its many channels. Imagine you've allocated a budget for advertising. You launch a campaign, hoping for immediate conversions . But alas, your campaign falls flat like a damp, oily cake. Why? Because you skipped the crucial steps of strategizing , researching your audience , building personas , segmenting the market , s...