Generation Z (also known as Gen Z, Zoomers, iGen, or Centennials) is generally defined as anyone born between 1997 and 2012. This generation, sandwiched between Millennials and Generation Alpha, possesses several unique traits. Let's explore them to connect with them better!
Googles Everything
Google is their primary information source, always, from the latest news to product reviews. This is now gradually shifting towards AI models.
Digital Natives
Gen Zers are so accustomed to technology that they now want everything to be online, from friendships and dating to classes and work.
Scrollers
Gen Z struggles most with mindless scrolling. Once they start, they find it difficult to stop. This isn't their fault; phones and apps are intentionally designed to cause this effect.
Prioritizes Personal Development
Gen Zers believe in work-life balance and seek opportunities that contribute to both their personal and professional development. They idealize financial and time freedom. They dream big and are often found tackling burnouts and finding new ways to improve their productivity.
Understands Finance
Gen Zers better understand the significance of savings and the power of investment. They manage well with their smart financial choices.
Explorers
Gen Zers love trying, experimenting, and exploring new things constantly, from technology and fashion to food and travel. They want to check out everything, from classic to the latest trends.
Loves Building Connections
Gen Z connects and builds networks through social media: WhatsApp for family, Facebook for friends, and LinkedIn for professionals. Not only that, Gen Zers tend to transform their passion for gaming into a fun networking opportunity.
AI Enthusiast
Gen Z knows how to leverage AI and when to put it to the Turing test to expose its "cognitive camouflage." Gen Zers simply ask AI a few common-sense questions, and they have a perfect meme to share the very next moment.

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