Financial reports can feel intimidating, especially for founders without a finance background. But understanding the basics can dramatically improve decision-making and confidence. In this practical guide, Rebecca Nankya Ssemugabi breaks down how to read a balance sheet in simple, everyday language, supported by a hands-on balance sheet generator you can try yourself. M ost founders don’t struggle with running a business. They struggle with understanding the numbers behind it. And few reports feel more intimidating than the balance sheet. But here’s the truth: a balance sheet is simply a snapshot of what your business owns, what it owes, and what’s actually yours at a specific point in time. The Balance Sheet in One Line Every balance sheet is built on one simple equation: Assets = Liabilities + Equity Assets are what the business owns Liabilities are what the business owes Equity is what belongs to the owner(s) If this equation balances, the balance sheet makes sense. A Simple Exa...
Welcome to Advertising 101
Learn advertising in bite-sized lessons. Use the arrows to go through this 20-slide mini course!
1. What is Advertising?
The art and science of promoting products, services, or ideas to a target audience.
2. A Brief History
From ancient town criers to digital media, advertising has always evolved with communication.
3. The Big Idea
Great advertising starts with a powerful concept that resonates emotionally.
4. Advertising Channels
TV, radio, print, digital, outdoor, and influencer marketing connect brands to people.
5. Target Audience
Understanding demographics, behaviors, and needs is the foundation of effective advertising.
6. Branding
Ads build brand identity—logos, colors, tone, and personality shape recognition.
7. Persuasion
Advertising uses psychology—social proof, scarcity, authority—to influence decisions.
8. Copywriting
Strong ad copy is short, memorable, and calls people to act.
9. Visual Design
Imagery, colors, and layout matter—ads must stand out and be understood instantly.
10. Storytelling
People connect with stories more than slogans—ads that tell stories stick.
11. Print Advertising
Newspapers, magazines, flyers, and billboards are traditional but still powerful.
12. Broadcast Advertising
TV and radio reach wide audiences, creating memorable jingles and visuals.
13. Digital Advertising
Social media, search engines, and display ads allow targeted and trackable campaigns.
14. Influencer Marketing
Partnering with trusted personalities builds credibility and reach.
15. Ethics in Advertising
Truth, fairness, and responsibility are critical for consumer trust.
16. Data-Driven Ads
Analytics and insights help advertisers refine targeting and measure ROI.
17. Viral Advertising
Funny, emotional, or shocking content spreads quickly, often organically.
18. Careers in Advertising
From creative directors to media buyers, the field is diverse and dynamic.
19. The Future
AI, AR/VR, and personalization are shaping the next era of advertising.
20. Congratulations!
You’ve completed Advertising 101. Keep exploring, experimenting, and observing ads around you.
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Learning & Knowledge
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Learning & Knowledge
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