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Welcome to Advertising 101
Learn advertising in bite-sized lessons. Use the arrows to go through this 20-slide mini course!
1. What is Advertising?
The art and science of promoting products, services, or ideas to a target audience.
2. A Brief History
From ancient town criers to digital media, advertising has always evolved with communication.
3. The Big Idea
Great advertising starts with a powerful concept that resonates emotionally.
4. Advertising Channels
TV, radio, print, digital, outdoor, and influencer marketing connect brands to people.
5. Target Audience
Understanding demographics, behaviors, and needs is the foundation of effective advertising.
6. Branding
Ads build brand identity—logos, colors, tone, and personality shape recognition.
7. Persuasion
Advertising uses psychology—social proof, scarcity, authority—to influence decisions.
8. Copywriting
Strong ad copy is short, memorable, and calls people to act.
9. Visual Design
Imagery, colors, and layout matter—ads must stand out and be understood instantly.
10. Storytelling
People connect with stories more than slogans—ads that tell stories stick.
11. Print Advertising
Newspapers, magazines, flyers, and billboards are traditional but still powerful.
12. Broadcast Advertising
TV and radio reach wide audiences, creating memorable jingles and visuals.
13. Digital Advertising
Social media, search engines, and display ads allow targeted and trackable campaigns.
14. Influencer Marketing
Partnering with trusted personalities builds credibility and reach.
15. Ethics in Advertising
Truth, fairness, and responsibility are critical for consumer trust.
16. Data-Driven Ads
Analytics and insights help advertisers refine targeting and measure ROI.
17. Viral Advertising
Funny, emotional, or shocking content spreads quickly, often organically.
18. Careers in Advertising
From creative directors to media buyers, the field is diverse and dynamic.
19. The Future
AI, AR/VR, and personalization are shaping the next era of advertising.
20. Congratulations!
You’ve completed Advertising 101. Keep exploring, experimenting, and observing ads around you.
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