In this lesson of our Pashto mini-course, we focus on one of the most important and beginner-friendly grammar rules in Pashto: using “Da … de” to say “This is …”. Mastering this structure is a key milestone in How to speak Pashto , because it allows you to describe objects, places, and people from day one. In English, we say, “This is a house.” In Urdu, the equivalent is “Yeh ghar hai.” In Pashto, the same idea is expressed as “Da kor de.” Here, “Da” means this, “kor” means house, and “de” (pronounced like day but with a soft 'D' as in fa th er) works like is. This sentence structure is extremely common in everyday Pashto conversations and forms the foundation of Pashto language basics. Pashto also has masculine and feminine nouns , just like Urdu. For masculine nouns, we commonly use “de”, while feminine nouns often use “da” depending on context and dialect. At the beginner level, focusing on commonly used masculine examples helps learners build confidence ...
When you hear "digital marketing," what comes to mind? Google ads, sponsored social media posts, maybe even those pesky pop-ups that follow you around the internet? Advertising and paid media indeed play a significant role in digital marketing. However, I can't help but feel a bit angry whenever I come across a job post or content that narrowly defines digital marketing as just advertising. Jobs that harp on advertising are looking for shortcuts, whereas marketing is a long-term process.
Let's set the record straight: digital marketing is not just about ads. It's a subset of marketing, akin to a vast ocean with advertising as just one of its many channels. Imagine you've allocated a budget for advertising. You launch a campaign, hoping for immediate conversions. But alas, your campaign falls flat like a damp, oily cake. Why? Because you skipped the crucial steps of strategizing, researching your audience, building personas, segmenting the market, selecting the right channels, creating compelling ad creatives, refining your copy, and conducting A/B testing. Not to forget, analyzing the campaign data for results. And there are other channels that you can explore, such as SEO, Email Marketing, Mobile Marketing, Branding, Content Marketing, etc.
Marketing is both an art and a science. It's about doing the groundwork before taking action. To achieve the desired results, you must first understand the theoretical aspects and then determine if advertising is even necessary.
In conclusion, digital marketing encompasses much more than just advertising. It's about understanding your audience, crafting compelling messages, and leveraging various channels to achieve your goals. So, the next time you think about digital marketing, remember that it's more than just advertising. What are your thoughts on this?
Check: Marketing Is Not Sales: Let's Settle The Debate
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Thought provoking!
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