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Showing posts from April, 2024

How to Read a Balance Sheet - A Simple Guide for Non-Finance Founders with Balance Sheet Generator

Financial reports can feel intimidating, especially for founders without a finance background. But understanding the basics can dramatically improve decision-making and confidence. In this practical guide, Rebecca Nankya Ssemugabi breaks down how to read a balance sheet in simple, everyday language, supported by a hands-on balance sheet generator you can try yourself. M ost founders don’t struggle with running a business. They struggle with understanding the numbers behind it. And few reports feel more intimidating than the balance sheet. But here’s the truth: a balance sheet is simply a snapshot of what your business owns, what it owes, and what’s actually yours at a specific point in time. The Balance Sheet in One Line Every balance sheet is built on one simple equation: Assets = Liabilities + Equity Assets are what the business owns Liabilities are what the business owes Equity is what belongs to the owner(s) If this equation balances, the balance sheet makes sense. A Simple Exa...

From Professional Networking to Content Copycatting: Are You Guilty?

LinkedIn has changed from just a place for professionals to connect to a spot where people share lots of different things they create. But as this change happens, there's a big problem: many people aren't giving credit to the original creators. It's like how in Pashto music, once a song gets popular, everyone sings it without caring about who made it. Similarly, on LinkedIn, when someone posts something good, others often copy it or share it without saying who originally made it. This isn't fair to the person who came up with the idea, and it raises questions about what's right and wrong when it comes to owning ideas. People on LinkedIn need to understand and respect the work of others. Giving credit to the person who made something not only shows that you appreciate their work, but it also helps create a community where people are respectful and work together. Even if you can't directly say who made something, just mentioning that it's a copy can make a big...

No Advertising is not Digital Marketing! (only)

When you hear "digital marketing," what comes to mind? Google ads, sponsored social media posts, maybe even those pesky pop-ups that follow you around the internet? Advertising and paid media indeed play a significant role in digital marketing. However, I can't help but feel a bit angry whenever I come across a job post or content that narrowly defines digital marketing as just advertising. Jobs that harp on advertising are looking for shortcuts, whereas marketing is a long-term process.  Let's set the record straight: digital marketing is not just about ads. It's a subset of marketing, akin to a vast ocean with advertising as just one of its many channels. Imagine you've allocated a budget for advertising. You launch a campaign, hoping for immediate conversions. But alas, your campaign falls flat like a damp, oily cake. Why? Because you skipped the crucial steps of strategizing, researching your audience, building personas, segmenting the market, selecting th...