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Showing posts from August, 2021

Mini-Course: How to Speak Pashto - Lesson 4 - Present Tense First Person

When you are starting your journey on how to learn Pashto, the very first thing you need to master is the "identity" ending. In the KPK dialect , especially the way we speak in Kohat , the verb usually comes at the very end of the sentence. This is where the rules of Yam and Yu come into play. The word Yam (یم) is used exclusively for yourself. Whenever you start a sentence with " Za " (meaning I), you must finish it with "Yam." It functions like the word "am" in English. For instance, if you want to tell someone you are fine, you say "Za kha yam." Whether you are hungry, tired, or happy, as long as you are talking about yourself, "Yam" is your anchor. It is a simple pattern that builds immediate confidence in your speaking ability. On the other hand, we have Yu (یو). This is the plural form used when you are talking as a group. In our culture, the "we" is often more important than the "I...
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10 Good Truth or Dare Questions

Disclaimer: I wrote this blog 10 years ago. But it is still relevant. Hoping you will like it. It's a bit clunky to read, as I used keywords here.  One of the famous party games, ‘ Truths or Dare’, has become part of global pop culture. Invented in the US , people on other continents like playing this game too. If you play it once in a while, then it retains its freshness. On the other hand, if you often play this game then asking good truth or dare questions becomes difficult. You and your friends get bored with trite truth-or-dare questions . Some questions are not appropriate for all settings. Some can be termed as girls' questions or others as boys-only .  To solve your problem, here is a list of 10 questions that are exciting and embarrassing at the same time. You can easily ask them in a gathering of male and female friends. Which Guy/Girl in The Room You Would Like to Date? In our list of good questions for truth or dare , here is a potboiler. Love is a universal emot...
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Social Media: Analytics and how you can use it (for beginners)

Note:  This post is for beginners, so you can skip this and read other posts if you are proficient in social media data analysis.    What is Analytics or Data Analysis ? Useful information is called data. It can be in multiple forms, such as descriptive or numerical. For example, the number of people who have visited your site or liked your post. In Pakistan, Analytics is underrated and not fully utilized compared to other digital marketing branches. The emphasis is on promotion and interaction. Digital marketers and page owners neglect the data and numbers and what story these facts and figures depict. The situation is not very different in other countries where SME businesses don't concentrate on data analysis. So let me educate you based on the matrices you should be looking at and how you can deduce inferences from them and improve your content strategy . The number of visitors: This is the most basic metric you would encounter on FB, IG, Twitter , or other platform...
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Social Media: Employ 7 Cs of Effective Communication For Writing Social Media Content

The 7 Cs of effective communication are as applicable to social media as they are to any other medium. The 7 Cs are Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous. The idea is that your content should tick all these benchmarks. Although social media is less formal, following them will differentiate you from the competition.  You may be writing a caption on Instagram or writing a Facebook post ; these points will guide your writing.  Websites initially were text-based, but now with Web 2.0 (e.g, social media websites), they have become more visual. People create lots of content on social media, both visual and textual, but they are not aware of mass communication concepts . Therefore, most of the content is plagued with errors. Besides content errors, the content does not fit in the first place, logically, textually, or visually. Learn these basics of effective communication so that your next post is stellar from a communication perspective. Let's lear...
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Digital Marketing: How you can use 4 Ps of marketing in digital marketing?

Digital Marketing is an offshoot of traditional marketing . The principles that are applicable in marketing are equally applicable in digital settings. We have the famous 4 Ps of marketing , which are the basics of any marketing strategy. They stand for Product , Price , Place , and Promotion . Marketers blend these 4 Ps in a specific way to devise a perfect marketing strategy.  Let's assume you are an Instagram Influencer and want to use these variables to make your marketing strategy.  1. Product: In our case (social media celebrity), the product is actually you. You have a personal brand to market. Companies keep on experimenting with the packaging, size, features, etc., of a product just to renew interest. Ever wondered why Lux keeps adding almonds, honey, milk, etc., to beauty soaps? They are experimenting with the product. You can do the same. You can add frills similar to physical products. You can make yourself more compelling by learning new skills, trying new exp...
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