Long ago, cities didn’t have running water. A water carrier used a donkey to deliver water to people’s homes. The donkey worked very hard every day. Its back was bent from carrying heavy loads, and its body was full of wounds. The owner didn’t take good care of the donkey. He fed it poorly and often beat it to make it move faster. The donkey was patient, but it suffered a lot and often wished it would die to escape the pain. One day, the water carrier met a friend who worked in the king’s stables. Seeing the donkey’s terrible condition, the friend offered to take it in and care for it. The owner happily agreed. At the royal stables, the donkey saw strong, beautiful horses living in comfort. Comparing himself to them, he felt sad and complained to God: “Why do they live so well while I suffer so much?” Suddenly, a war broke out. Soldiers rushed in, took the horses, and rode them into battle. The next day, the horses returned badly injured—covered in wounds and arrows. Watching this, the...
Recently, COVID-19 changed everything: the way we work, communicate, enjoy, and interact. Companies and organizations had to adopt the work-from-home model. E-commerce saw a boom as people faced lockdowns and restrictions. businesses realized the importance of digital channels for marketing and selling products and services. While it created huge job opportunities for digital marketers, it certainly showed that it is not for everyone. Let me elaborate. The first thing that motivates people to go digital is the success stories of brands and companies that are minting money online. The other is the stats of internet and social media users. When they hear that there are 2 billion Facebook users, Instagram has 800 million users, etc., they start to drool. What they don't realize is that not all 2 billion people will be interested in their business. This figure is cumulative. These people are divided into different regions, countries, niches, likes, and other categories. It...